A Tiny Announcement. ↗

From Letterboxd co-founder, Matthew Buchanan, on the Letterboxd Journal:

[W]e have accepted an offer for Tiny to acquire a 60 percent stake in Letterboxd, securing the platform’s future as an independently run company and part of the Tiny stable.

Aside from the ownership change, and in line with Tiny’s core operating values, very little else will change. [Co-founder] Karl and I are still leading the team, which remains the same, but now has the additional support of a company with vast experience in helping founders through periods of growth, which Letterboxd continues to enjoy. It means we can bring you more of the features you love and deserve, at a sustainable pace.

If Letterboxd had to be acquired, then I’m glad it was by Tiny—as acquisition firms go, they have a general track record of not being godawful leeches.

There’s always a shiver of fear that runs down my spine whenever a company I like is bought up by something else. That rarely ends well for the users (see Twitter), most of whom are die-hard fans of the service into which they’ve poured a lot of time and love.1

I wish the best for Letterboxd and the people who run it; I’m not going to stop using it anytime soon. Anyway, what are the alternatives? A massive spreadsheet? Not likely at this point. But I am going to keep a more watchful eye on how its user experience develops from here on. I’ve never hoped that something will avoid the Process of Enshittification more than I have with Letterboxd.


  1. Hey there! 👋 ↩︎