- This meager dip in commission is a complete negation of the benefits of sending out potential payers/subscribers to external destinations for purchase.
- There is no ability to also support In-App Purchases using Appleās payment system.
- Developers must provide a report to Apple recording each sale facilitated through the App Store within 15 calendar days following the end of their fiscal month.
- They’re trying to see what they can get away with in the face of mounting regulatory pressure to change how they run their business.
- They’re terrified of seeing those bars in their Services revenue start to go down.
- When the chips are down, their money is vastly more important than the developers that helped those bars go up in the first place.
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But wasnāt everything crazy and unusual during the middle of 2020? Regardless, they made up their losses in the next quarter by an impressive amount. ↩︎
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But perhaps not as much as they fear? Their In-App Purchase system is well-designed and trusted. It’s far easier to use than any alternative. Maybe they should believe in themselves more. ↩︎
- Tim Cook released a letter of apology following the bungling of the release, in which he suggests using alternative map apps.
- Senior Vice President of iOS, Scott Forstall, and mapping team manager, Richard Williamson, left Apple (or were made to leave).
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That being said, there were undoubtedly some areas of the world that were failed by the appās rough edges and shoddy mapping data. Itās a damn shame that people were let down by Appleās mistakes. ↩︎
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Yes, itās a far better experience than Googleās Street View. The only downside is that it doesnāt have the same coverage that Googleās feature does, but itās only a matter of time before that changes. ↩︎
- Thereās a new, hopefully cheaper, Apple-branded monitor on the way and theyāre waiting for its release to unveil awesome new iPad features.
- This continues to be an artificial limitation set by the perpetually lagging iPadOS software.
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Nor is it ever Appleās obligation to provide a Hollywood caliber event with pyrotechnics, extreme visual effects, and a live band. We could have just had Craig Federighi sitting on a stool and reading off a teleprompter, a perfectly acceptable alternative. Theyāre not required to present entertainment, no matter what the internet thinks. Weāre all lucky that Apple chooses to do more than that to varying degrees. ↩︎
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Iām confident in saying that @pimoore has got my back on this one. ↩︎
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Ah ha, thereās a third reason! ↩︎
- Real external monitor support, as in not just mirroring the iPad screen on the external display. Pillarboxes begone!
- The ability to route audio to and from more than a single location. Iām imagining an iPad version of Rogue Amoebaās Audio Hijack here. An iPad version of SoundSource would also be much appreciated.
- Improvements to multitasking. Iām not sure what those could be, and Iām generally okay with how things are now, but I wonāt ever mind things becoming easier to use.
- Dramatically improved keyboard shortcut support. Iām talking being able to run an action anywhere, anytime.
- Pro-level apps. I donāt work in Final Cut Pro or Logic Pro all the time, but when I do, Iād be happy to do it on an iPad.
- I wouldnāt say no to a second Thunderbolt port.
- Handbrake1 transcodes. Iām sure the iPad could be capable, but Iād feel better about doing sustained media transcoding on a machine with a fan. Iām not even sure if Iād be able to run an app like that in the background, so an iPad would probably be out anyway.
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Or Compressor or Media Encoder. ↩︎
- Thereās no more ungainly bulge on the back of the machine.
- It has a spacious 24ā 4.5K Retina display.
- It comes in six vibrant and joyful colors, plus a silver option.
- Thereās finally a 1080p FaceTime camera!
- The M1 processor makes this thing move at screaming speeds.
- The audio situation is phenomenalāits six-speaker system makes for immersive music and video watching. Heck yeah it can do Spatial Audio!
- 5G!!! 5G 5G 5G 5G 5G…
- A Thunderbolt/USB 4 port.
- An Ultra Wide front camera with a new Center Stage feature. Have the camera automatically follow you around when youāre on a FaceTime call.
- A new Magic Keyboard color: white!
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Seriously, Apple. We need some pro apps on this thing, and not just whatās provided by developers who are picking up your considerable slack. ↩︎
Can I just delete the phone app from my iPhone?
I mean, I know I canāt, but I happily would given the opportunity. I canāt name a lesser-used app than that one.
Now that the fun of yesterday is over, Iām wondering which new feature in any of Appleās OS updates wonāt be ready for their release date in, Iām assuming, September.
Just like there are always new iPhones every year, there are always missing features.
While streaming the classic rock station, I heard an ad for a separate Apple Music radio show between songs. And here I thought the $30 a month Iām paying (Apple One subscriber here) was going to give me a totally ad-free experience.
Weāre all just captive audiences.
UPDATE: Seems like Jason Snell is having the same issue. Iām not going to change things, but maybe his public complaint could move the needle?
Apple will charge 27% commission for app purchases made using alternative payment systems in the Netherlands ā
Astonishing.
A quick sampling of the most egregious aspects of this new entitlement:
This all feels childish and despicable, but there’s a clear reason why they’re doing it. Letās couple this story with a look at the Services revenue from the financial results they published on January 27.
(Image from Apple Q1 2022 Results - $123.95 Billion Revenue by John Voorhees at MacStories.)
Notice how Appleās Services revenue has only ever gone up, save for the most minor of dips in Q3 2020.1 This is a 26% increase year-over-year. It’s the largest growing part of the company and a booming business all on its own!
Q1 2022 has been their most successful quarter ever. Quite a feat when the world is still stuck in a COVID mess.
I see the motivations behind Apple’s reaction to the order by the Netherlands Authority for Consumers and Markets (ACM) in two ways:
A bonus third motivation:
Talk about short-sighted and hostile, but then, no company has ever been accused of being sensible, generous, and kind when they’re working with the sort of money Apple makes. This isn’t surprisingāApple’s long been dragging their feet and expending massive amounts of resources to avoid doing anything that will get regulators off their backs. However, it is a disappointing development.
I’m not interested in sideloading apps onto my phone or any of the other potential demands that regulators may make. I’m on Apple’s side when they say those changes will make their devices less secure. There’s a line in the sand to be drawn somewhere.
On the other hand, it’ll be less painful for all of us if they would extend an olive branch and allow apps to link out to sites where payments can be made, sans required commission. I feel confident that would do wonders to help alleviate their increasing and well-earned problems with world governments, even if it may hurt their bottom line.2
But I guess developers of their apps and users of their products aren’t the most important thing to them, and that’s coming from someone who otherwise values this company.
Apple Maps these days
A CNN article and interview by Jacob Krol has been making the rounds. Itās an interesting read and is packed with detailed imagery that shows off how capable and beautiful the app is now.
On September 19, 2012, Apple released its own map app, supplanting the app that had previously used data provided by Google. To say its reception was frosty would be an understatement. Rarely has an app been greeted with such disappointment, bafflement, and occasionally outright furor. Two momentous things happened in the immediate aftermath:
Apple isnāt ever without fault; itās had its fair share of public embarrassments. Iām thinking of Ping, AirPower, and the still gorgeous Power Mac G4 Cube, to name a few. They may play like theyāre unassailable, but oftentimes they show a great lack of insight and transparency with their releases. I guess world-shaking products like the iPhone, Apple Watch, and MacBook help to keep the balance.
Perhaps itās because I live in Southern California, but at the beginning, I never had the sort of truly awful experience that others did. It was clear that its edges were as rough as could be, but calling it an abject failure? A catastrophe? Something worth getting fired over? It was an embarrassment, sure, but the reactions always felt outsized. Indeed, I think everyone should have taken some deep breaths over the whole thing.1
Anecdotally, the general feeling around my circle of family, friends, and acquaintances was one of disappointment and ridicule. Many expected it to be as capable and reliable as Google Maps was at the time (and continues to be). What a ridiculous notion that was! To write off an entire appāand for many, never use againābecause it wasnāt immediately as good as its predecessor/competition felt like the wrong sort of knee-jerk response. Google Maps launched on February 8, 2005, a full seven years before Apple Maps. Of course Apple is going to be playing catch-up for a while. If you told me that Googleās product was rough and problematic at launch, I wouldnāt be surprised one bit.
Weāre coming up on a decade of Apple Maps and, baby, itās come a long way. Weāve got useful mapping data, gorgeous 3d models, and a Look Around function thatās second to none.2 As Krol describes in the article:
When navigating somewhere on an iPhone, youāll notice that youāll see clearer details about lanes in a road. Lanes are depicted accurately ā with road markings ā and intersections show crosswalks. It not only helps with accessibility since youāll know those elements are there, but also extends to knowing what lane you need and how to get there properly. Even neater, youāll see proper elevation when navigating complex highways that have ground-level roads with overpasses that intersect.
Itās a treat to use the app now. The service is capable and trustworthy. Theyāve turned what would otherwise be an app lacking in personality into an experience that feels friendly, is chock full of helpful information, and is littered with eye candy.
Maps has a special place in the history of Apple. Roundly criticized and rejected at its release, it has since become one of their crown jewels. The app shows Apple at its bestāquietly improving a product or service until it gleams with polish and essential utility. There are few apps on my devices that are as simultaneously useful, entertaining, and educational as Maps.
The Apple TV app interface could undeniably use work. However, I think a lot of its terribleness could be mitigated just by letting me like/dislike items in there.
I want it to stop guessing what Iād like poorly, and instead, just let me tell it.
Every time I think I can remove Things from my daily life, Reminders is there to, ahem, remind me that itās still clunky and lacking in comparison.
A tired refrain: maybe next time itās updated Iāll be able to stick with it.
macOS Monterey is out now. I think itās a fine release. Iāve got my fingers crossed hoping that it won’t destroy my computer in the coming days.
What Iād love to see now is any sort of attention paid to Reading List. A first-party solution with actual organization would be nice.
I think the new Apple Music Voice Plan may be a decent offering.
I do feel some pity for fans of classical music who will have to request āMozartās Symphony No. 25 in G Minor, K. 183: I. Allegro con brio.ā Or Bon Iver fans who want to listen to anything from 22, A Million.
Forget a new MacBook Pro. All I want in my life right now is more well-made courtroom drama movies.
As per usual, Apple delivered some amazing new products that have left me both salivating and wishing I was born into a richer family or had some crazily well-paying job.
Also, as per usual, all the rumor sites got many things wrong. āM1Xā? āM2ā? New Mac mini?
Joseph Gordon-Levittās āMr. Cormanā Canceled By Apple TV+ After One Season ā
Despite its relatively small catalog, Apple continues to prove that it wonāt hesitate to cancel an underperforming show. A failed show is always a shame, but I will forever prefer quality over quantity.
After watching the first two episodes of the enjoyable Apple TV+ show, Foundation, the story appears to boils down to this:
āHey girl, would you like some politics to go with your math?ā
Despite having to finish the edit on a new podcast episode, today has felt like a rare Monday off.
To celebrate, Iāve gone out and gotten one of the new iPads for my mom. Iām also planning to catch up on some tv that has been waiting for me. Cheers!
I really wish Apple would spend as much money marketing For All Mankind as they do for Ted Lasso.
I just finished the amazing second season and this brilliant show deserves far more attention than itās getting. šŗš
If I had a nickel for every time the hand washing feature on my Apple Watch didnāt work, then Iād have enough money to buy a new Apple Watch that had a properly working hand washing feature. š
Google, Facebook Pressure Falls Short as Antitrust Measures Advance in House Committee ā
Iāll readily admit that I donāt know as much about this burgeoning antitrust legislation as I should. However, does this āAmerican Choice and Innovation Online Actā mean that I have the choice to keep any new Apple device I get largely the same as I have them now? Doesnāt seem like it.
I believe that giving the ability of smaller businesses to fairly compete with larger ones is generally good. Lower the cut Apple takes on sales. Make it easier, i.e., not impossible, to go to a companyās website where I can subscribe to their service. Remove the fear that some developers have over dealing with these large companies. However, donāt throw the word āchoiceā around without understanding and acknowledging that it should cut both ways. I donāt want the overall Apple experience I know and love to be destroyed because, for example, Epic wants its own app store on Appleās devices.
Iāll also readily admit that I may be singing a different tune if I were a software developer working with Appleās platforms. As a consumer, though, Iāve had no problem with my past Apple experiences and would like the ability to keep that going for myself. Thatās my choice.
I enjoyed Appleās opening keynote presentation for this yearās WWDC. It wasnāt a particularly flashy eventāthis far into the COVID pandemic, theyāve toned down their ālook at meā camera work and are mostly focusing on delivering information,1 of which there was a lot.
However, what I did find frustrating, as someone who enjoys using their expansive iPad Pro for both play and work, is the continued lack of extended display support for this device.2 Itās an unpleasant situation that persists, year after year. There was a lot of speculation that 2021 would be the year that iPad fans would be gifted with the ability to completely fill our widescreen displays, run different apps on different screens, and move content between our devices and the monitors to which they can be connected. Alas, that did not happen. Weāre stuck with the inferior mirroring support weāve always had.
The puzzling part of all this is the new iPad Pros have the same M1 chip that can be found inside Appleās far more display-capable Mac computers. There should be nothing preventing the M1 iPad Pros from enjoying the same external display abilities that are given to all of the Macs. And yet, here we are again. I can think of two reasons why this might be the case:
Thereās no evidence to back up the first possibility. Heck, they just spent a large portion of their April 2021 event talking up the truly amazing mini-LED display in the new 12.9ā iPad Pro. It may undercut the unique advantage it has if they were to release a product that removes that advantage so soon after its respective event.3 Why buy the 12.9ā iPad and that hypothetical monitor when I can just get the monitor for the iPad I already have?
Indeed, thereās no definite indication from the people that matter, i.e., Apple, that thereās any sort of forthcoming monitor. Their current stance boils down to āif you want an Apple monitor, then you can feel free to spend at least $5,000 on our glorious Pro Display XDR.ā At the moment, any possible Apple alternative to that display lives only in our collective dreams.
The far more likely possibility is that iPadOS 15 continues the long tradition of the iPadās software falling far short of its amazing, powerful hardware. This is also the sadder possibility. While we were gifted with a preview of some truly excellent upcoming features during this yearās presentation, to omit the sort of external monitor support that they grant their other computers sends the message that Apple still doesnāt fully believe their own iPad messaging. An iPad can be so much more than ājust a computer,ā but despite what they think, itās still a computer. Either all that or theyāre continuing to ignore the clear fact that many people do real work on their iPads. Both are likely. I donāt know which is worse.
What would make the iPad āmore than a computerā isnāt just the Apple Pencil, touching the screen, or ARKit. It would be the ability to do all that a computer can currently do and then more.
But hey, maybe itāll happen in iPadOS 16ā¦ š
I think my favorite part of WWDC is making the determined choice to stay off of places like Twitter while the presentation is happening. I sure as heck donāt need that much cynical snark in my life. š
What itāll take for me to comfortably be able to use my iPad Pro as my main computer:
What I probably wonāt want to ever do on an iPad (and am okay with):
All of this seems like Iām saying I should just use a Mac. Fair enough. However, I want to use my iPad Pro as my main computer. I think itās an amazing device, and I really love iPadOS. Thatās it. It just needs to close some gaps.š
With iOS 14.5 out now, I canāt wait to revoke the ability for me to be tracked across apps and websites from every damn app on my devices. This is a sweet and much-needed feature that Iām going to luxuriate in. š
Spring Loaded
On April 20, Apple hosted their āSpring Loadedā event, in which they debuted several new devices and services. Some offered peculiar iterations, while others are helping to lay the considerable track ahead of Appleās future.
Much like every other event theyāve held in the past year and change, this one was pre-recorded. It had an extreme amount of polish, an efficiency to their information (its running time came in at about an hour), and some humor and fun were sprinkled throughout. I love the style of these events, and I hope they continue them for a long time to come.
This one was not nearly to the scale of other events they hold throughout the year. It was no WWDC. It was, however, one of a handful of smaller events they typically hold in which they talk about new hardware. This one was no exception.
i. Quick bits
Thereās an updated Podcasts app. It includes their new Channels feature, which can collect the various shows of a podcast network under a central banner. Creators are now able to offer subscriptions to premium shows.
Thereās also a lovely new purple iPhone 12. Iāve been using and enjoying a silver iPhone 12 Pro Max, but a color like this purple is making me reconsider my choices. Why canāt the pro phones feature colors like this? Do pro users not like color or personality? Gold just doesnāt cut it!
ii. AirTags
The oft-rumored product is finally here! Iām happy this one didnāt turn into another AirPower type of fiasco.
I donāt know if Iāll ever have a use for theseāI tend not to lose things very oftenābut there are a few people in my life who could benefit from them.
At just over one and a quarter inches in diameter and weighing in at measly 11 grams, theyāre quite discreet. Theyāre not the sort of thing to add extra bulk to your key ring or bump around in your bag. Theyāre so small that itās a good thing theyāre full of helpful tracking technology. These AirTags themselves could be pretty easy to lose!
They were designed from the beginning to work with the Find My app. This means youāll be able to locate them on a map whenever you open the app. They also come with a small speaker which can emit a signal noise to guide you to them. Got an iPhone 11 or 12? Then you can use the Precision Finding feature to give you an on-screen guide to where your lost item is hiding. This is a great implementation of the U1 chip that Apple now includes in these devices.
Best of all, everything is designed with privacy in mind, and the battery in AirTags is user-replaceable. A standard coin cell battery will give it new life. Theyāre $29 for one and $99 for a pack of four.
iii. Apple TV
On the one hand, the new Siri Remote looks to be a great step up from the previous version. Itās a genuinely good iteration, and Iām going to be getting one when they become available.
On the other hand, the updated Apple TV 4K box still comes in two storage sizesā32 GB and 64 GBā and it is still expensive as hellā$179 and $199, respectively. And there was sadly no mention of any Apple TV sound bar.
When it comes to this product line, I donāt get what Appleās thinking. Price-wise, theyāre being outmatched by nearly every other device on the market. Heck, every modern tv sold these days has all of these streaming apps available for download, even Appleās TV app. Why buy a second box that can do everything a tv can now?
At these prices, itās getting harder for even me to find a reason to stick with Apple on this one. You can be certain that anyone who doesnāt care as much as I do about an Apple experience sure as hell wonāt be dropping upwards of $200 on one.
Apple continues to be moving blindly in this market. Unfortunately, theyāve also started shooting themselves in the foot with the Apple TV.
iv. iMac
The M1 line continues to grow with this striking and colorful update to what is surely Appleās most popular desktop computer.
It carries the ghost of the previous generationās design but differentiates itself in enough ways to make it a desirable machine for anyone who wants a great Mac desktop experience. Itās a shame that thereās still a chin at the bottom of the display, but I guess we canāt have everything.
On the plus side:
Iāve got an M1 Mac mini and display combination that I adore. However, if I were in the market for a new desktop computer, I wouldnāt think twice about purchasing one of these in whatever new color strikes my fancy.
They start at an affordable $1,299.
v. iPad Pro
The M1 line continues to grow with this phenomenal update to the iPad Pro.
Iām feeling a distinct sense of dĆ©jĆ vu here…
Ah yes, the most powerful iPad around becomes even more impressive now that itās running a desktop-class chip inside. Iām a little surprised Apple would move in this direction with the iPad Pro. In the past, theyāve liked to have a distinguishing factor between their different product lines. I guess when youāre making your own CPU chips you have the opportunity to throw the rule book out the window.
This begs the question, though: when are pro-level apps going to come to the iPad Pro? If itās using the same chip that can easily run Final Cut Pro and Logic Pro on their other computers, then thereās no good excuse why their pro tablets canāt do the same. My best guess is, as usual with these devices, itās a software limitation. For a long time now, iPadās software has been lagging hard behind its hardware.
Itās time for iPadOS to step up and become the powerful and capable operating system itās always wanted to be. Iāve got big hopes for this yearās WWDC. Thereās an opportunity for Apple to right a lot of wrongs with this device, and they need to nail it this year.
Thereās also a new and crazy good display in the 12.9ā model. Iām talking Pro Display XDR level good, and all within the .25ā depth of this tablet. Thanks to a remarkable array of over 10,000 mini-LEDs, this thing is going to be awe-inspiring. If youāre a professional filmmaker or photographer, this could be a great update for you.1
Also:
If youāve gotten an iPad Pro since the gobsmackingly good 2018 model came out, then this may still be a relatively minor update. If youāve got the money to burn, then go ahead and get one. Who am I to tell you what to do with your bucks? Iām happy to keep my 12.9ā iPad Pro from 2020. Itās still amazing.
These new models are pretty damn snazzy though. They start at $799 for the 11ā and $1,099 for the 12.9ā.
vi.
This was an excellent event for Apple. They dropped some products that are not only appealing at the moment but will help dictate where the company is heading.
AirTags show that theyāre interested in continuing to develop a wide range of products that fit a smaller niche. Not everything has to be the freaking iPhone.
The new iMac proves that Appleās still got a sense of whimsy, while also telling the world that theyāre going to continue being the most enviable computer maker around.
The iPad Pro update shows that thereās not another tablet maker out there creating more powerful tools than these. They continue to make advancements that are the envy of the entire tablet market.
The Apple TV… Well, it needs to find itself. That thing is lost in the weeds.
If they can keep this trajectory going, then 2021 is going to be a great year for Apple. š
Ahead of Apple antitrust hearing, Sen. Klobuchar calls AirTag launch ātimelyā ā
This just in: monopolist in the item tracking industry is pitching a fit now that their kingly status is being threatened.
Look, go after Apple, et al. There are some legitimate concerns there. AirTags are not one of them. Tile knew this day was going to come and proceeded to do not a damn thing to make their product more desirable than Appleās. Furthermore, the Find My app is now open for Appleās competitors to use.
While youāre at it, Congress people, take a look at the real anti-competitive offenders: the telecoms and internet service providers.